Content marketing ideas, tips and advice

Do you make this mistake with your marketing?

Written by Jim Connolly • 4 Comments

Today’s post will show you how to avoid one of the most common and damaging mistakes, service providers suffer from online. The problem All service providers claim to offer a professional, high quality service, yet many of them make this claim, from an amateur looking blog or website.  We call this a fractured message.  It’s… Continue Reading

Filed Under: Content marketing, internet marketing, Social media marketing

Increase your clicks, with this 1 simple idea!

Written by Jim Connolly • 6 Comments

Today’s post contains a simple way to improve your content marketing results.  It’s all about the need to make your links easily visible, so they get as many targeted clicks as possible. Invisible links Many sites have links, which totally fail to catch the eye.  Commonly, these links are in almost the same colour font… Continue Reading

Filed Under: Blog content, Content marketing, internet marketing

You can’t have insiders without outsiders

Written by Jim Connolly • 1 Comment

All things to all people: That’s how some blogs seem to try and position themselves. The problem with that approach, is that it doesn’t work commercially. In order for your marketing messages to be powerful enough to inspire people to read what you say, share what you say and act on what you say, your… Continue Reading

Filed Under: Blog content, Content marketing, Copywriting

Increase the value of your blog by caring about comments

Written by Jim Connolly • 6 Comments

Today, I’d like to make a comment about comments.  Blog comments, to be exact. One of the best things about writing a blog, is the interaction between people in the comments section.  That’s why I believe you should look after your comments section, so that it’s as valuable a resource for your readers and yourself… Continue Reading

Filed Under: Blog content, Content marketing, internet marketing, Social media marketing

So, you want more sales leads from your blog or website?

Written by Jim Connolly • 5 Comments

When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic. In today’s post, I’m going to suggest we focus at least as hard (or harder) on converting targeted traffic into high value inquiries. The traffic puzzle You see, no matter how many targeted visitors a website… Continue Reading

Filed Under: Blog content, Content marketing, Copywriting, internet marketing, SEO, Social media marketing

New Video: Headway 3.0!

Written by Jim Connolly • 0 Comments

Today, I am excited to announce a very special offer AND confirm the arrival date (25th November) for the game-changing WordPress theme: Headway 3.0! A very special opportunity If you buy Headway TODAY, you can save money every year. How come, Jim?  Because from 25th November, Headway will be sold via an annual license.  However,… Continue Reading

Filed Under: internet marketing

What TV, comedians and ponies can teach you about marketing!

Written by Jim Connolly • 2 Comments

When TV became mainstream, many comedians saw their careers wiped out.  That’s because they had just one act, a GREAT act, which they delivered to different audiences every week.  Back then, that live act could be repeated for years and years, as they toured the country and earned their living. Then came TV, with it’s… Continue Reading

Filed Under: Blog content, Content marketing, Copywriting, internet marketing

Is this common mistake crushing your Internet marketing?

Written by Jim Connolly • 3 Comments

If you are a service provider and want to know why you are not attracting enough client inquiries from your blog, website, newsletter etc – Read on! One of the most common problems service providers email me with via my marketing blog, is that they are attracting readers, building social networks and getting their content… Continue Reading

Filed Under: Blog content, Content marketing, internet marketing

Content marketing: Why dumbing down is a bad move

Written by Jim Connolly • 2 Comments

It’s natural for you to want your message to be understood by everyone, but when it comes to content marketing, this can actually work against you! Ask any blogger with a large readership and they will tell you that not everyone understands the points they make in their posts.  However, this is usually a sign… Continue Reading

Filed Under: Blog content, Content marketing, Copywriting, internet marketing

Blogging Tip: Publish less, more!

Written by Jim Connolly • 6 Comments

Most bloggers have great ideas, but are put off writing about them because their posts take so long to write.  Then, they start to blog less and less often and eventually, they give up. In many cases, this happens because the blogger feels the need to write posts, which are too long and detailed.  Typically,… Continue Reading

Filed Under: Blog content, Content marketing, Copywriting, internet marketing

The 6 things responsible for 80 percent of your results

Written by Jim Connolly • 3 Comments

If you are a content marketer, one of your key challenges is time management.  Today’s post is a quick tip, to help you become more productive and make more progress. My mentor, Jim Rohn, used to tell us that one of the master skills required for success, was to identify the half dozen things, which… Continue Reading

Filed Under: Content marketing

Read this before you write your next blog post or newsletter!

Written by Jim Connolly • 1 Comment

If you are a blogger or newsletter provider and you want more clients, customers or sales, you will love today’s post! Blogging and relevant content Content marketing works best, when your content is targeted toward the needs, wants and interests of your prospective clients or customers.  The value you then deliver in those highly relevant… Continue Reading

Filed Under: Blog content, Content marketing, Copywriting, internet marketing, SEO

Content marketing tip: Be approachable

Written by Jim Connolly • 7 Comments

This content marketing tip is about the importance of being approachable to your readers. Many bloggers place too much distance between their readers and themselves.  This is a really bad move, as unless your readers feel completely comfortable contacting you, they won’t; making it impossible for you to convert them from readers into clients or… Continue Reading

Filed Under: Blog content, Content marketing, Copywriting, internet marketing, Social media marketing