Here’s a very easy way to increase your Internet marketing conversion rates. It’s based on the idea that success leaves clues, that we can increase our conversion rates by discovering what already works and learning from it.
Improving your conversion rates
Here are a few questions you should ask yourself, depending on the area of Internet marketing you want to improve:
- What was the last site I visited, where I bought something?
- What was the last site I visited, where I asked for information regarding someone’s services?
- What was the last site I visited, where I subscribed to their RSS feed or newsletter?
- What was the last site I visited, where I filled in a contact form?
Now, think about what it was that made you; buy the item, inquire about someone’s services, subscribe to their newsletter etc. Revisit that site and look for clues. For example, did you subscribe to their newsletter because they offered you a free ebook on a subject you are interested in? Did you subscribe to their RSS feed, because their subscribe box was easy to find and you valued their content? Did you buy from them because they offered you a risk reversal, such as a money back guarantee?
By the way, ask your friends to send you links to sites that they have taken action on too! By studying what motivated you (and your friends) to buy, subscribe or inquire via a site, you may find that missing nugget of information, which your site needs in order to improve its conversion rates.
Improved conversion rates are often just a tweak away
Whilst people often make massive changes in their attempts to increase the effectiveness of their Internet marketing, it’s often just a minor change that’s required. This simple tip can be a useful way for you to spot that simple, yet extremely valuable tweak!