The photo below was sent to me by a reader of my marketing blog. It shows Seth Godin, writer of the world’s most read, single author blog, in action. The only office equipment he has in front of him is a notebook, phone, iPhone and keyboard. That’s it. Seth calls this type of set-up our factory, because when used correctly it can become a highly profitable powerhouse; like the factories of the industrial revolution.
The foundation of your blogging factory
I was sent that photo after I wrote a post, explaining that it’s the content of our mind that’s responsible for our marketing success and not the content of our office. Your ability to think creatively is of far greater value to you, than any piece of tech equipment. It’s all too easy to focus on the tools, when in reality, as bloggers, our factory requires just a few simple things:
- Some hosting.
- A copy of WordPress and a flexible, SEO friendly blog theme. I use Headway (affiliate link.)
- A computer and Internet connection.
- Oh, and the determination to regularly turn up with blog posts that have something interesting to say; rather than echoing what every other blogger is saying!
The reason so many bloggers obsess about the exact configuration of their set-up, is that they haven’t yet figured out that it’s the final point on that list, which makes all the difference. Our success is determined by our decision to regularly deliver useful, interesting posts and not the make of computer we use to write them with. It’s the content our factory produces, which matters.
The bottom line: People read, share, talk about and buy great content. They couldn’t care less what kind of set-up that content was created with.
PS: I strongly recommend you take a look at Seth Godin’s blog.