Many bloggers make their blog look cheap, without even knowing it. Often, they will be turning readers off, by making some easy to avoid, innocent errors.
Here are 3 things I see literally every day:
1. Blogs that use images, without crediting the photographer
I always recommend you give attribution (name mention and link) to the photographers, whose work you use on your site. If you use creative commons images from sites like flickr, you are required to abide by the terms of the license. In most (if not all) cases, this includes giving attribution to the photographer. (To see how I do this, look at the bottom right corner of this post.)
If you have bought the images, and thus have no legal requirement to credit the photographer, consider mentioning you own the images, somewhere on your site. When people see unattributed images, they wonder why and the automatic assumption is not that they must all be bought and paid for.
2. Bloggers who hide affiliate links in their posts
If you include affiliate links in your blog posts, I strongly recommend you let your readers know. This kind of transparency ticks every box, as it develops trust between you and your readers and thus, will help you make more affiliate sales. When we see bloggers hiding affiliate links in their posts, it’s natural for readers to wonder what else the blogger is failing to disclose. Anything that causes a reader to question the integrity of the blogger is bad. In this case, it’s completely unnecessary too.
If you are only an affiliate of products that you genuinely love, use and believe in, you should be transparent about your partnership with them. Look for the affiliate link and disclosure below!
3. Blogs that look ugly, when there’s absolutely no need
If you run a commercial blog and you want people to take you seriously, invest in a premium blog theme or hire a professional designer! It’s hard to take a blog seriously, when it looks amateurish or dated (or both). A free theme that looks like millions of others may be OK for a hobby blog, but if you own a commercial blog, you really should invest in a premium theme.
If you use WordPress, I very strongly recommend the amazing Headway WordPress theme, which I use on this site (and all my sites!) You can see a video of Headway in action here (affiliate link). It allows you to build a great site, with no code, just drag and drop – And all for around the same price as an Xbox game!
Over to you!
So, what would you add to that list?