Content marketing ideas, tips and advice

Category Archives: internet marketing

Increase the value of your blog by caring about comments

Today, I’d like to make a comment about comments.  Blog comments, to be exact. One of the best things about writing a blog, is the interaction between people in the comments section.  That’s why I believe you should look after your comments section, so that it’s as valuable a resource for your readers and yourselfContinue Reading

So, you want more sales leads from your blog or website?

When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic. In today’s post, I’m going to suggest we focus at least as hard (or harder) on converting targeted traffic into high value inquiries. The traffic puzzle You see, no matter how many targeted visitors a websiteContinue Reading

New Video: Headway 3.0!

Today, I am excited to announce a very special offer AND confirm the arrival date (25th November) for the game-changing WordPress theme: Headway 3.0! A very special opportunity If you buy Headway TODAY, you can save money every year. How come, Jim?  Because from 25th November, Headway will be sold via an annual license.  However,Continue Reading

What TV, comedians and ponies can teach you about marketing!

When TV became mainstream, many comedians saw their careers wiped out.  That’s because they had just one act, a GREAT act, which they delivered to different audiences every week.  Back then, that live act could be repeated for years and years, as they toured the country and earned their living. Then came TV, with it’sContinue Reading

Is this common mistake crushing your Internet marketing?

If you are a service provider and want to know why you are not attracting enough client inquiries from your blog, website, newsletter etc – Read on! One of the most common problems service providers email me with via my marketing blog, is that they are attracting readers, building social networks and getting their contentContinue Reading

Content marketing: Why dumbing down is a bad move

It’s natural for you to want your message to be understood by everyone, but when it comes to content marketing, this can actually work against you! Ask any blogger with a large readership and they will tell you that not everyone understands the points they make in their posts.  However, this is usually a signContinue Reading

Blogging Tip: Publish less, more!

Most bloggers have great ideas, but are put off writing about them because their posts take so long to write.  Then, they start to blog less and less often and eventually, they give up. In many cases, this happens because the blogger feels the need to write posts, which are too long and detailed.  Typically,Continue Reading

Read this before you write your next blog post or newsletter!

If you are a blogger or newsletter provider and you want more clients, customers or sales, you will love today’s post! Blogging and relevant content Content marketing works best, when your content is targeted toward the needs, wants and interests of your prospective clients or customers.  The value you then deliver in those highly relevantContinue Reading

Content marketing tip: Be approachable

This content marketing tip is about the importance of being approachable to your readers. Many bloggers place too much distance between their readers and themselves.  This is a really bad move, as unless your readers feel completely comfortable contacting you, they won’t; making it impossible for you to convert them from readers into clients orContinue Reading

Content Marketing: Why content is king

With content marketing, content is king. Time and again it has been proven that the blogs, which succeed in every niche, are the blogs that constantly deliver the best information.  Great blog content will encourage people to share your posts, link to your blog and engage with your message.  That’s gold dust if you’re aContinue Reading

Blog Posts: Why people remove dates from their posts

More and more bloggers are removing the dates from their blog posts.  This post explains some of the reasons why they are doing it and whether or not you should do the same, based on my own experiments. I have just spent 30 days testing and measuring what happened, when I removed the dates fromContinue Reading

6 Reasons to build your marketing list, not buy it!

If you are thinking about buying a marketing list or you’re wondering why that list you bought has failed to generate the results you need, this post is just for you! Building a list or buying  a list? If you want to market your services or products effectively, permission is extremely important.  If we haveContinue Reading

How to attract word of mouth endorsements

Content marketing is a great way to generate word of mouth endorsements.  Here’s an example of what I mean. The foundation of content marketing, is to share valuable information.  The more valuable, the better!   By getting as much great material as you can into the marketplace, you position yourself as an expert in yourContinue Reading