I read a blog post earlier, which was clearly written for SEO purposes, rather than for people. It was an example of an SEO tactic called keyword stuffing. What is keyword stuffing? Keyword stuffing is the process of over optimizing a page of content, for a word or phrase, which is then used over and… Continue Reading
Here are 5 ideas to help you build a better business blog, based on my own experiences and my observations of the world’s best commercial bloggers. 1. Embrace the idea of writing some posts, which people may disagree with The weakest posts out there, are those where the blogger tries to be all things to… Continue Reading
Today’s post comes from my friend, Brent Pohlman. If there is one theme that resonates on this blog, it’s Content. My definition of content, as it relates to Content Marketing is; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our… Continue Reading
I’ve heard a number of bloggers recently proclaim that they are not going to update their blog as regularly as before. A few well-known bloggers made the announcement and now, others have followed suit. Their reason or excuse? From now on, they say, they are only going to publish posts, which hit it out of… Continue Reading
All things to all people: That’s how some blogs seem to try and position themselves. The problem with that approach, is that it doesn’t work commercially. In order for your marketing messages to be powerful enough to inspire people to read what you say, share what you say and act on what you say, your… Continue Reading
When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic. In today’s post, I’m going to suggest we focus at least as hard (or harder) on converting targeted traffic into high value inquiries. The traffic puzzle You see, no matter how many targeted visitors a website… Continue Reading
When TV became mainstream, many comedians saw their careers wiped out. That’s because they had just one act, a GREAT act, which they delivered to different audiences every week. Back then, that live act could be repeated for years and years, as they toured the country and earned their living. Then came TV, with it’s… Continue Reading
It’s natural for you to want your message to be understood by everyone, but when it comes to content marketing, this can actually work against you! Ask any blogger with a large readership and they will tell you that not everyone understands the points they make in their posts. However, this is usually a sign… Continue Reading
Most bloggers have great ideas, but are put off writing about them because their posts take so long to write. Then, they start to blog less and less often and eventually, they give up. In many cases, this happens because the blogger feels the need to write posts, which are too long and detailed. Typically,… Continue Reading
If you are a blogger or newsletter provider and you want more clients, customers or sales, you will love today’s post! Blogging and relevant content Content marketing works best, when your content is targeted toward the needs, wants and interests of your prospective clients or customers. The value you then deliver in those highly relevant… Continue Reading
This content marketing tip is about the importance of being approachable to your readers. Many bloggers place too much distance between their readers and themselves. This is a really bad move, as unless your readers feel completely comfortable contacting you, they won’t; making it impossible for you to convert them from readers into clients or… Continue Reading
One of the most common content marketing questions people ask me, is a version of the following: I know content works as a marketing tool in industries like; training, copywriting and consulting etc, but does it work in XYZ industry too? The answer is “yes!” I can think of few, if any, industries or professions… Continue Reading
If you are a service provider and you use content marketing as a way to generate clients, you may find this quick tip really useful. Who are you writing for? Much of the content marketing I see is written by service providers and aimed at their peers; not their prospective clients. For example, I see… Continue Reading