If you are a service provider and you use content marketing as a way to generate clients, you may find this quick tip really useful. Who are you writing for? Much of the content marketing I see is written by service providers and aimed at their peers; not their prospective clients. For example, I see… Continue Reading
Today’s post is all about one of the fundamentals of successful blogging: The ability to have full control over the look and feel of your site. I will also provide you with what I believe is the perfect solution! Until quite recently, if you wanted a professional looking blog, you had 3 options: Hire a… Continue Reading
People often ask me, “how long does a blog post need to be?” so I thought I would share a few ideas with you. If you want a post to be highly search engine optimized, then you will notice that there is a lot of conflicting information. Typically, it seems SEO experts are saying you… Continue Reading
With content marketing, content is king. Time and again it has been proven that the blogs, which succeed in every niche, are the blogs that constantly deliver the best information. Great blog content will encourage people to share your posts, link to your blog and engage with your message. That’s gold dust if you’re a… Continue Reading
More and more bloggers are removing the dates from their blog posts. This post explains some of the reasons why they are doing it and whether or not you should do the same, based on my own experiments. I have just spent 30 days testing and measuring what happened, when I removed the dates from… Continue Reading
If you are thinking about buying a marketing list or you’re wondering why that list you bought has failed to generate the results you need, this post is just for you! Building a list or buying a list? If you want to market your services or products effectively, permission is extremely important. If we have… Continue Reading
Content marketing is a great way to generate word of mouth endorsements. Here’s an example of what I mean. The foundation of content marketing, is to share valuable information. The more valuable, the better! By getting as much great material as you can into the marketplace, you position yourself as an expert in your… Continue Reading
Why do so many bloggers fail to get the results they wanted from their blogs? Many people love the idea of writing a successful blog, and so they should! Almost 3 years after starting Jims Marketing Blog, I reach thousands of people there every day and have an endless stream of client inquiries and unbelievable… Continue Reading
One of the most effective tools in content marketing, is the incredible power of curiosity. Curiosity creates action If you see a great link on Twitter or Facebook, which makes you curious enough, you click it. If you see an interesting email subject line in your inbox, which makes you curious enough, you click it.… Continue Reading
If you have been wondering just how effective content marketing can be, you will find the following brief post really interesting! Content marketing in action Yesterday on my marketing blog, I launched my new content marketing program. Ironically, the launch itself became a great example of just how powerful this form of marketing is, when… Continue Reading
(I have written an update to this post, please read this first) No, not that kind of date; though if Brian Clark or Sonia Simone ever come over to London, I’d love to take them out for lunch (that’s an open invitation guys!) Regular readers will know that copyblogger is my favourite blog and a… Continue Reading
So, how long does it take to build an a-list blog? I believe the answer is simple, so long as you take a look at how long it has taken the top people in your blogging niche to achieve the success they have. A-list blogs and a-list corporations There are tens of millions, maybe hundreds… Continue Reading
Starting a new blog can be daunting, especially when you learn that there are millions of pages of information, from millions of content producers, already out there trying to get noticed. That’s one heck of a mountain to climb! This means YOUR blog has an insane amount of competition, when it comes to capturing people’s… Continue Reading