I read a blog post earlier, which was clearly written for SEO purposes, rather than for people. It was an example of an SEO tactic called keyword stuffing. What is keyword stuffing? Keyword stuffing is the process of over optimizing a page of content, for a word or phrase, which is then used over and… Continue Reading
Do you see blogging as a chore or something that you look forward to? Your answer to that question may be a lot more valuable to you than you imagine. It could be an indicator that you need to make an important adjustment to the way you use your business blog. Business owners who blog… Continue Reading
Here are 5 ideas to help you build a better business blog, based on my own experiences and my observations of the world’s best commercial bloggers. 1. Embrace the idea of writing some posts, which people may disagree with The weakest posts out there, are those where the blogger tries to be all things to… Continue Reading
Today’s post comes from my friend, Brent Pohlman. If there is one theme that resonates on this blog, it’s Content. My definition of content, as it relates to Content Marketing is; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our… Continue Reading
If you want to grow your blog into a lead generating machine for your business, you will need to have an open mind when it comes to feedback. This post explains why and what the pay-off is for you and your business if you get it right. Black, white and many shades of grey Very few… Continue Reading
Content Marketing can be super effective, so long as you do the right things, correctly. This post is all about one of the absolute basics: Getting the balance right. Content Marketing & balance It’s extremely important to focus on the needs of your marketplace, rather than your own needs. People can tell instantly when a… Continue Reading
I’ve heard a number of bloggers recently proclaim that they are not going to update their blog as regularly as before. A few well-known bloggers made the announcement and now, others have followed suit. Their reason or excuse? From now on, they say, they are only going to publish posts, which hit it out of… Continue Reading
The photo below was sent to me by a reader of my marketing blog. It shows Seth Godin, writer of the world’s most read, single author blog, in action. The only office equipment he has in front of him is a notebook, phone, iPhone and keyboard. That’s it. Seth calls this type of set-up our… Continue Reading
Today’s post contains a simple way to improve your content marketing results. It’s all about the need to make your links easily visible, so they get as many targeted clicks as possible. Invisible links Many sites have links, which totally fail to catch the eye. Commonly, these links are in almost the same colour font… Continue Reading
All things to all people: That’s how some blogs seem to try and position themselves. The problem with that approach, is that it doesn’t work commercially. In order for your marketing messages to be powerful enough to inspire people to read what you say, share what you say and act on what you say, your… Continue Reading
Today, I’d like to make a comment about comments. Blog comments, to be exact. One of the best things about writing a blog, is the interaction between people in the comments section. That’s why I believe you should look after your comments section, so that it’s as valuable a resource for your readers and yourself… Continue Reading
When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic. In today’s post, I’m going to suggest we focus at least as hard (or harder) on converting targeted traffic into high value inquiries. The traffic puzzle You see, no matter how many targeted visitors a website… Continue Reading
When TV became mainstream, many comedians saw their careers wiped out. That’s because they had just one act, a GREAT act, which they delivered to different audiences every week. Back then, that live act could be repeated for years and years, as they toured the country and earned their living. Then came TV, with it’s… Continue Reading