Content marketing ideas, tips and advice

Monthly Archives: November 2011

You can’t have insiders without outsiders

All things to all people: That’s how some blogs seem to try and position themselves. The problem with that approach, is that it doesn’t work commercially. In order for your marketing messages to be powerful enough to inspire people to read what you say, share what you say and act on what you say, yourContinue Reading

Increase the value of your blog by caring about comments

Today, I’d like to make a comment about comments.  Blog comments, to be exact. One of the best things about writing a blog, is the interaction between people in the comments section.  That’s why I believe you should look after your comments section, so that it’s as valuable a resource for your readers and yourselfContinue Reading

So, you want more sales leads from your blog or website?

When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic. In today’s post, I’m going to suggest we focus at least as hard (or harder) on converting targeted traffic into high value inquiries. The traffic puzzle You see, no matter how many targeted visitors a websiteContinue Reading

New Video: Headway 3.0!

Today, I am excited to announce a very special offer AND confirm the arrival date (25th November) for the game-changing WordPress theme: Headway 3.0! A very special opportunity If you buy Headway TODAY, you can save money every year. How come, Jim?  Because from 25th November, Headway will be sold via an annual license.  However,Continue Reading

What TV, comedians and ponies can teach you about marketing!

When TV became mainstream, many comedians saw their careers wiped out.  That’s because they had just one act, a GREAT act, which they delivered to different audiences every week.  Back then, that live act could be repeated for years and years, as they toured the country and earned their living. Then came TV, with it’sContinue Reading